Brand Manager-Family and Education

Joined: Sep 02, 2016
Posts: 79

We are currently seeking a passionate and talented Brand Manager to take the lead in our kids brands' niche audience - families and the education sector. If have experience in branding and/or doing events, preferably in the kids/family and education industry (or even in social media), we'd like to hear from you.
我們正在招聘一位富有激情且優秀的品牌經理來引領我們的親子品牌——涉及家庭和教育方面。如果你在品牌管理或舉辦活動方面有豐富的經驗,更棒的是一直深耕于育兒/親子和教育行業(甚至是社交媒體類),那么你應該就是我們要找的人。

Responsibilities你的職責將會是:
- Plan and set goals for innovative branding campaigns for events, social media, and strategic partnerships.策劃富有創意的品牌活動、社交媒體推廣計劃及戰略合作計劃并設定目標。
- Set up a social media strategy with Editorial and Sales (including monitoring competitor presence/perception).與編輯部及銷售部合作,制定社交媒體發展策略(包括對競品的行為表現進行監控及分析)
- Manage the planning, organization and execution of the kids branded events (such as JISE, Halloween, talks/salons, etc) in collaboration with the Key Events Manager. 與大型活動經理合作,從策劃、組織到執行層面對該品牌的所有活動進行管理(例如擇校博覽會、萬圣節活動、講座/沙龍等等)
- Maintain the kids brands' presence to continue ensuring influence and brand awareness with the community (and hence overall saleability of our products and services).維持該品牌的露出率,提高品牌的知名度及影響力(從而提升我們產品和服務的議價能力)
- Seek out event sponsorships in line with the brands' identities.根據品牌特性尋求符合條件的活動贊助商進行合作。
- Develop the kids brands' identities including overseeing events and in-house ads designs.從活動到美術設計等方面提升品牌形象。
- Represent the kids brands, and TRM in general, in community events and gatherings.代表該品牌及母公司參加各類相關活動和聚會。

Your profile我們希望你是:
- Currently live in Beijing (and willing to travel to Shanghai occasionally)現在生活在北京(并愿意偶爾去上海出差)
- Reliable and consistent靠譜且堅持初心
- Great teamwork and at the same time leadership skills優秀的團隊合作及領導能力
- Highly creative富有創意

Minimum requirements你還需要滿足:
- Bachelor's degree (preferably in marketing or related field)本科以上學歷(市場營銷及相關專業優先考慮)
- Minimum one year experience doing marketing, branding, social media and/or events擁有至少1年以上從事市場、品牌、社交媒體或組織活動的工作經驗
- Minimum two (2) years of related work experience (for foreigner applicants)至少2年以上與市場相關的工作經驗(如果你是外國國籍)
- Fluent English skills and can work comfortably in Chinese (or vice versa)流利的中英雙語交流能力

Bonus points if you這些將成為你的加分項:
- Have previous experience working in media, publishing and/or advertising曾在媒體、報刊雜志或廣告公司工作
- Have previous experience working with kids, families and/or the education sector曾做過與育兒、親子或教育相關的工作
- Are a parent家有萌娃
- Have proven connections and/or affiliation to the community與此類領域里的受眾群體有密切的接觸和聯系及并掌握有效資源
- Have worked for one of our competitors previously曾在競品公司從事類似工作

Interested applicants, please send your updated resume and a cover letter on why you're the right person to: employment@truerun.com. Due to the volume of applications that we receive, only shortlisted applicants will be contacted.
感興趣的小伙伴,請將你的最新版簡歷及自薦信發送至郵箱:employment@truerun.com。如果你足夠優秀,我們將會第一時間聯系你。

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